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3.3. Send an Email Newsletter

Once you have a few people subscribed to your email newsletter it is time to send these people an update. This is at a time of your choosing. Just login to your website, click CREATE -> EMAIL NEWSLETTER and walk through the steps.

In order to be fully compliant with CAN-SPAM, we strongly urge you to make yourself very, very familiar with the CAN-SPAM Act of 2003 and it's associated details. An excellent start is the CAN-SPAM Act: A Compliance Guide for Business page at the Bureau of Consumer Protection website.

Importing Subscribers

Note: - You can contact TownLife.com to help load your email newsletter with email addresses (50+) if you already have several people that would like receive this information, otherwise for smaller groups of people just ask them to go to your website and join using the SUBSCRIBE feature.


Sample Newsletter Layout

Following one of Canada's predominant business magazines, your newsletters should include a number of bullet points that include:

This will ensure you don't duplicate your website in your newsletter, and drive traffic to your website which will allow the visitors to easily find more information if they desire.




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